July 1, 2025
How Manufacturers Use AEM to Personalize B2B Buying Journeys?
If you’ve ever watched a frustrated distributor scroll through a clunky catalog PDF to find a part number—or fielded a dozen calls from buyers asking for a quote you emailed weeks ago—you already know why personalization matters.B2B buyers in manufacturing don’t have time for generic websites or static documents. According to a recent Forrester survey, […]