TheBinaryWorks

AEO vs. SEO: How to Optimize Your WordPress Site for Search & Engagement

  • 📅 Date: April 29, 2025
  • ⏰ Time: 2:00 PM – 3:00 PM EST
  • 📍 Location: Online (Live Webinar)

SAVE YOUR FREE SPOT NOW!

Search is evolving, and so should your Drupal SEO strategy. With AI-powered search and voice assistants delivering direct answers, traditional SEO must adapt to AEO (Answer Engine Optimization). In this webinar, SEO experts with 15+ years of experience will show you how to optimize your Drupal site for both SEO and AEO—helping you rank higher, drive quality traffic, and increase user engagement.

Key Discussion Points

  • AEO vs. SEO Fundamentals – Understand what sets AEO apart from SEO and how both work together to boost visibility.
  • Structuring Content for AI & Voice Search – Use schema markup and topic clusters to optimize content for AI-driven search results, featured snippets, and voice search.
  • Optimizing for Engagement – Transform organic traffic into meaningful interactions with CRO strategies aligned with AI-driven search behaviors.
  • Real-World Case Studies – See how real sites successfully combined AEO and SEO to drive higher ROI.

Who Should Attend?

  • Marketing Directors & CMOs – Looking to expand their business reach and engagement through organic and AI-driven search.
  • Digital Marketing & Growth Managers – Interested in advanced SEO strategies that drive targeted traffic and boost user interaction.
  • Drupal Website Managers & IT Leaders – Managing WordPress sites and eager to leverage structured data, AI search, and voice search for better rankings.
  • Content Strategists & SEO Specialists – Ready to enhance SEO with next-gen tactics that align with AI-driven search trends.

Key Discussion Points

  • ✅ Free AEO Audit: – Get personalized tips to improve your site’s visibility in Google’s AI Overviews, voice search, and featured snippets.
  • ✅ Actionable Roadmap: – Walk away with a step-by-step approach to revamping your content for both SEO and AEO.
  • ✅ Live Q&A: – Get direct feedback and insights tailored to your team’s specific challenges.
  • ✅ Stay Ahead of the Curve: – Future-proof your marketing strategy by anticipating upcoming search trends and AI enhancements.
Webinar Goodies

Meet Your Expert Speakers

Karthik leads the development of cutting-edge CMS solutions that drive performance, security, and scalability. With deep expertise in AI-driven search and structured data, he helps businesses optimize their websites for maximum visibility in Google’s AI Overviews, voice search, and beyond.

Karthik Kalimuthu

CTO, BinaryWorks
Shawn specializes in technical SEO, content optimization, and CRO. With over a decade of experience, he has helped businesses adapt to evolving search trends, ensuring their sites rank higher, attract quality traffic, and convert visitors into customers.

Shawn Post

SEO Strategist, BinaryWorks